For example, here at Mango will measure our objective by comparing it to the previous year’s profit. Measurable - base line data is necessary to measure your objective against.For example, here at Mango we want to increase our profit by 30% for the next financial year. Specific - this means you need to clearly identify what it is you want to achieve.It’s important to use the SMART framework: SMART stands for Specific, Measurable, Attainable, Realistic and Timely. They set out the goals relating to the value of product, services and processes. They can be specific to departments, processes, teams or projects. Quality objectives are set at the top level of your organisation. An objective can be strategic, tactical, or operational.Quality objectives are generally specified for relevant functions, levels and processes in your organisation.
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